KAUNO TECHNOLOGIJOS UNIVERSITETAS, Kaunas University of Technology

Name:KAUNO TECHNOLOGIJOS UNIVERSITETAS, Kaunas University of Technology

Acronym:KTU 1922

About:KTU launches an admission marketing campaign with a focus on people and technology. This year KTU admission to study marketing campaign developed storytelling (Eng. Storytelling ) approach. Her main hero is a future student who travels and explores the magical world of science. "This indirectly reflects the main message of KTU, because without modern technologies created by people, we would not be able to explore all this. This narrative principle helps to maintain the integrity and recognizability of the campaign, is attractive to all age groups, ”says P. Kuzmickait?-Bernot?. Scenes with a future student are created according to separate study fields . In them, the student takes samples on the jungle planet and seeks new tastes through the natural sciences, using technological sciences to develop ways to make the city smarter, or to plan creative and engaging communication content within the social sciences.

Entity Type:Other

Address:K. Donelaicio str. 73

Municipality:Kaunas

Province/Département:Kaunas

Region:Kaunas

Postal Code:44249

Country:Lithuania

Telephone:370 (37) 300,000, 300,421

Email:ktu@ktu.lt

Eventual activities:KTU launches an admission marketing campaign with a focus on people and technology. This year KTU admission to study marketing campaign developed storytelling (Eng. Storytelling ) approach. Her main hero is a future student who travels and explores the magical world of science. This indirectly reflects the main message of KTU, because without modern technologies created by people, we would not be able to explore all this. This narrative principle helps to maintain the integrity and recognizability of the campaign, is attractive to all age groups, ”says P. Kuzmickait?-Bernot?. Scenes with a future student are created according to separate study fields . In them, the student takes samples on the jungle planet and seeks new tastes through the natural sciences, using technological sciences to develop ways to make the city smarter, or to plan creative and engaging communication content within the social sciences. Šar?nas Bulota